Celebrities have often led fashion trends with film props
subsequently becoming mainstream fashion items. Celebrity endorsements have not only made
scarves and shoes worn by film actors and actresses more accessible but provide
the buying public with the opportunity of wearing celebrity-first accessories.
The actress Kate Copeland wore a pair of red stilettos made by the haute couture
fashion brand, Nadderzique, in the film Stiletto which led to the growth in
independent boutique wear including scarfs by the well-known brand PYNQ. This
upward trend in growth of independent boutiques offers individuality despite
customers wishing to follow celebrity trends because items for sale often
remain as one-off and individual or bespoke pieces.
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