BB cream stands for blemish balm, blemish base, beblesh balm, and in Western markets, beauty balm. It is a cosmetic item sold mainly in East and
Southeast Asia, although the majority of larger beauty brands have introduced
BB creams to Western markets.
BB cream is promoted
as an all-in-one facial cosmetic product to replace serum, moisturizer, primer,
foundation and sunblock. It can
be worn alone as a tinted moisturizer, over serum and moisturizer as a regular
foundation, and under powder, depending on the desired amount of coverage.
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